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IOTA and EVRYTHNG partner with Avery Dennison


By IOTAfan1 - 21 May 2019

IOTA and EVRYTHNG partner with Avery Dennison, world leader in printed sticker labels, to offer a track & trace solution for luxury clothing brand ALYX.

By scanning a label with their smartphone, consumers can view the garment's "journey" and track it back from creation to the rack and point of sale. They can also confirm the authenticity of the product, along with its sustainability credentials.

Brands will have full visibility of their product's journey throughout the supply chain, giving them access to data and statistics, via IOTA's distributed ledger, across different sales channels and consumer preferences in real time.